Social Media is so important in today's world. It is not something that is going to go away, so it's important to take it seriously and create time for it. But it's also important to manage it and not to let it take over your life!
I have four young children and over the past few years I have found ways to make sure that I am getting the most from social media, both personally and for my work, while also making sure that I'm not glued to a screen all the time. Whether you have children or not, you really don't want social media to suck up all your time. Yes, it's amazing but only when you are also living an off-line life too. And you also need to make sure you are making enough time for all the other things in your business and life.
I have already talked about the importance of making time to plan your images. The same goes for other content that you want to share. Blog posts that you need to write, interesting links that you want to share with your audience and little stories of your life.
You can use tools like Hootsuite and Buffer to schedule your social media. This means you can sit down at the beginning of the week (or another time that works for you) and spend some time scheduling everything you want to share that week across the different social media platforms.
I personally use Buffer and love how it works for me.
For Facebook I use their scheduling option rather than Buffer. This is a bit of a pain as it means that I can't do it all in one place but the Facebook algorithm really prefers you to do everything you can within Facebook itself. So it is worth the extra effort!
I have recently been experimenting with Board Booster for Pinterest. If you enjoy Pinterest and are serious about growing your following there you might like to take a look at this. It repins content you have shared in the past and you can also load up private Pinterest boards that it will then pin onto your boards for you, so that you are not flooding pinterest with hundreds of images of similar things all in one go.
You can schedule Instagram images with Hootsuite, Buffer, Later, Mosaico and others but you still have to actually post it. All these services will give you an alert on your phone to remind you to post the image. You can schedule the image and your comment, which definitely saves you time especially on busy days!
Not all this should be scheduled. You definitely want some freedom with your social media because then it will feel more real and authentic. People will connect with you so much better and of course if you are really there then you can reply to things. But if you have a business or a blog social media tools really are so valuable.
It is important to remember that social media takes time. It is quite rare to open an account and build a huge, engaged following really quickly. It does happen sometimes but it is more usual to build a following over time. It is a long game.
Lots of people will follow you, engage with you but not actually buy from you for a long time. You may panic that what you're doing isn't working, that no-one likes your images, your work or your stories. And stop. Please don't. Have confidence and trust in social media.
Keep working on your content, plan, keep current, keep engaging and keep appearing in your audience's internet. Social media is all about awareness and building trust. The more people see what you are doing and like what you are doing the more likely they are to buy from you or to recommend you to a friend.
Life is so busy these days and there are so many people doing so many amazing things all over the world. It's absolutely amazing to be able to connect with so many of these people but if can also be hard to remember them all. If you don't regularly appear in people's online world then they will easily forget you. That is why it's important not to give up and to keep up your social media activity.