Once you've thought about what you're about, where you want to be and what you aspire towards, I'd like you to start gathering.
I would like you to create either a Pinterest board (or a physical moodboard if you're a scrapbook lover). Gather together images that represent the style that you would like to work towards. This isn't always an easy exercise but it is really useful!
If you're using Pinterest, pull up some of your favourite brands, people, themes, and gather together a board or boards that really represents what you aspire to. You can keep them private if you're worrying about doing this too publicy. If you're not clear on what you're aiming for, don't worry, perhaps try gathering together things that make you think "yes, that's me", "or, wow, I'd love to be able to do that, but I don't know how", Gather, gather, gather!
I call this a Pinterest Safari – you're going to go far and wide and see what's out there. There's no "wrong" pin – you're just pulling things together that somehow spark your interest. It's so much fun, and you'll come away with reference points for the kinds of things that you could try to do on your Instagram and other social accounts.
Eventually you want your Instagram and other social media images to seamlessly fit onto your board.
Please post your boards in the special Honey Facebook group so we can discuss them and see how we are all getting on. Have fun and enjoy the safari!