Instagram Algorithms

All Change

Change is always hard and when the change is something you have no control over it can be even harder to manage. If you have been using Instagram for a while I can imagine you might be feeling quite stressed, worried or disappointed at the moment. I have felt that too and I wrote this on the Makelight Blog in September:

"And then I go on online and Instagram is all a mess too. The beautiful, inspiring place that I've enjoyed and treasured so much for the past few years just isn't the same. And it feels rather like Flickr did when it got too big or Pinterest when one day my feed was suddenly full of ugly nonsense or when Facebook pages went 'all change' on us. I don't like it and I want to stamp my feet and cry about everything right now. Change, especially when it feels like everything is changing everywhere can be really hard to manage. I think we all know just how easy it is to moan, stress and worry when things change. We don't like change and often things change that our outside our control. We didn't decide that the new Instagram algorithm would be a good idea. We had not say in it and yet for many of us we invest a huge amount of time and energy into this platform, so for it all to change without our say is really hard to take. "

But I also wrote this. And it's this that I want you to hold on to today. We can't change the Algorithms or what Instagram want to do with their platform. We can of course write blog posts and email them, and they will listen but ultimately we are not in control. So, let's celebrate what we still have.

"But, let's stop for a moment and remember all the good stuff. There's a high chance you are reading this blog because we first connected on Instagram or if you've taken one of my online courses or workshops, you might have found out about them on Instagram.

I have gained so much from Instagram. It's allowed me to build Makelight, to connect with so many amazing people all over the world and to find inspiration and loveliness in my pocket whenever I need it. How cool is that?

Yep, it's changing, it's no the place it was earlier this year but it's still pretty cool and I doubt we'll all be leaving it anytime soon. We just need to adapt and be grateful for the positives as we go along. There will always be some and if there really are none left then there will be something new.

In the world we live in we are always going to have a place to share our images and connect with each other. This might continue to be Instagram or it might be a new place. We'll have to wait and see. But for now I would keep on taking your beautiful images, sharing them, finding inspiration in other people's images and words and keep this lovely community alive. It doesn't really matter where we are connecting, it matters that we are connecting."

Stay positive and keep going

It is really important to remember that social media is a long game. Algorithm changes can sometimes make it feel like it's a really, really long game! But social media takes time, energy and engagement whether there are algorithm changes or not.

Keep positive Positivity is important not just in your personal attitute do social media but also in what you are sharing with the world. Your positivity will definitely be appreciated by your audience.

Work with the hashtags The hashtags are an important part of engaging and working with Instagram. If you use hashtags and regularly refresh the ones you are using you will, over time, be rewarded by the alogorithm.

Engage with the community It might feel like you need to put in more effort to find your people. That can be hard when we're all so busy but you can make a difference with just 5-10 minutes a day.

Don't give up! Social media is always going to be changing. Platforms will come and go, some will change, one will be our favourite for a while and then we'll love another one instead. But just remember how amazing it is that we can connect with people all over the world from a device in our pocket. These people can become friends, mentors, customers or simple inspire us every day. xo

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